Paramount has decided to make its fictional energy drink, Booty Sweat, that features prominently in this summer's Ben Stiller comedy, Tropic Thunder, available to the real world market.
Booty Sweat will be available for purchase through Amazon.com, Hot Topic, Hastings, Wherehouse, and Coconuts to quench consumer's thirst and promote the movie.
According to Advertising Age, it will be available in urban and rural versions. The urban versions will feature labels that describe it as a "delicious and bump up struttin' energy drink that will pump up a brotha's ass right pronto," amongst other things. The rural version will taste the same, but will not feature such colorful lingo.