A few lucky movie fans found a mysterious message in their email boxes this evening. Sent from someone named "Rorschach" and containing "Who Watches the Watchmen?" in the subject line, the message contained the following brief, cryptic message:
new website.
movie being made about masks.
alan moore - 'watchmen'.
http://www.rorschachsjournal.com
more news soon.
.?R.
Fans of the Watchmen comic will instantly recognize the style of prose as eerily similar to that of the Rorschach character.
The link leads to a site containing a symbol resembling two lower-case r's. Hovering the mouse over the symbol reveals the email address rorschach@rorschachsjournal.com.
But that's not all. Click on the mouse and highlight the entire site and you'll see a sentence below the symbol written in Morse code. Upon translation, the sentence reads: "Stood in street. Watched it burn."
In the comic, Rorschach utters those phrases after brutally killing a man suspected of a particularly heinous crime. At that precise moment, he discards his ordinary identity and becomes Rorschach completely.
Director Zack Snyder (300, Dawn of the Dead) is currently in the midst of pre-production on the highly-anticipated Watchmen movie, with principal photography set to begin in September.
Clever viral marketing technique? Elaborate practical joke? We'll keep you posted.