With Star Trek opening tonight, promotions have reached a fever pitch. Despite all the weird gimmicks deployed by others, Burger King really does stand out in its willingness to go where no one had really ever considered going before.
The fast food giant has put out a tie-in ad in which a woman dressed as a "Kingon," does a "dance of seduction" for a hapless red-shirted imitation of a Star Fleet officer in order to snatch away his drink. Yikes. The justification for the ad, I kid you not, is that the female Kingons want to get the dilithium crystals imbedded in Burger King's promotional glasses. "First they take your dignity, then they take your glass." Dignity? Really?
To top it all off, there are no Klingons, let alone "Kingons," in J.J. Abrams' Star Trek.