Pixar -- the Academy Award-winning digital animation studio behind such colossal hits as Toy Story, The Incredibles, Ratatouille, and WALL-E -- debuts Up this Friday, its first film presented in Disney Digital 3-D.
3-D films have not had a very impressive track record, but director Pete Docter (Monsters, Inc.) hopes that subtler 3-D effects in Up will keep the audience engaged:
We tried to learn from all the films that had come before us and what makes it work. The things that were important to me as a director was not to distract people with 3D. You don't want to pop them out of the movie by going "ooga-booga." We basically said, "Okay, the screen is like a window and you can see into it but let's not bring too many things out." That adds a certain sense of depth and I think, for a lot of people, they feel more transported into that world. Hopefully, it's not distracting to the point of popping you out of the film and it's a more immersive experience.
Up tells the tale of Carl Fredricksen (voiced by Ed Asner), a grumpy, retired balloon seller who ties balloons to his house and sails off for South America. Russell (Jordan Nagai), an 8-year-old Wilderness Explorer, accidentally stows away with Carl and the two opposites encounter thrills and adventures in the Venezuelan jungle.