It was supposed to be a trailer for his upcoming and as yet untitled movie about the current financial crisis. Instead, what audiences got was a clip of Michael Moore begging for money to help out our ailing financial giants. And the punch line:
Now, I know what you're thinking — I already gave at the bailout. And I know you did, but even if you've given in the past, give some more. It will make you feel … good.
Nicely delivered and definitely making his point at a gut level. The trailer/pitch was made at select theaters in New York, Chicago, Los Angeles, and Washington DC. He actually had ushers go down the aisles to see if anyone would donate, prompting hoots and applause from the audience. The real trailer for his movie, which is due in theaters October 2, 2009, is expected soon.