Sure, Thor has been cast, but what about Captain America or the rest of the Avengers team? CraveOnline spoke to Doug Finberg, Head of Marketing for Marvel Studios, who explained the casting hold-up:
It's ultimately about we want to get Thor right and then move on and actually just really give that the time that it needs to develop it, get it on screen, bring it to the audience. Then we're going to move on to Captain America, so we're a little far out for The Avengers, so we'll get there. Let's get through Thor before we actually get that far.
With Samuel L. Jackson signed for nine movies as Nick Fury, SciFiWire asked Finburg about a solo Fury movie:
Well, we have a multi-picture deal with him, so obviously we're in business with him for a while to come, and we really enjoy working with Sam.
Does it seem like that quote was followed by a huge, knowing wink to anyone else?
Finally, the way Finburg feels about the Avengers movies is the way only a Head of Marketing could:
Ultimately, the final expectation, the final verdict, is with the fans, and that's something that the team of Marvel does a phenomenal job at, actually making the best movie from the material they can.