Reaction to the myriad of G.I. Joe: The Rise of Cobra trailers released so far could be described as either excited or fearful. Early critical reviews have been supportive, and the below trailer capitalizes off of it, specifically using a review from Harry Knowles at AICN and some new footage to highlight the movie.
Even the cynics would have to agree that G.I. Joe poses a tricky adaptation, considering the wealth of back story that several comics books and a TV show have created. Producer Lorenzo di Bonaventura says those difficulties just needed to be simplified.
There are 32 Joes in the comic book, and you couldn't make a movie with 32 characters. So the first challenge is to whittle down the number of characters to where you could do an effective job at portraying them — in my experience that's somewhere between six and ten. Second, when you choose your characters and the relationships between them are so extensive, you have to really think about the evolution of these relationships through the movie and the plot has to then serve those.
So far audiences really like the fact that we spent a lot of time with all these characters and they've given us a good pat on the back for it.
The latest clip of the movie highlights some of the character interaction that di Bonaventura mentioned, but also could be an example of why some fans are leery of the movie with its forced banter between Marlon Wayans and Rachel Nichols:
One small clip can't be indicative of the whole movie, and as LatinoReview points out in their latest review, the movie is called G.I. Joe, so audiences should expect some of the dialogue "is going to be corny." With clips like this one, fans should take comfort in director Stephen Sommers's explanation of the Paris chase sequence, which makes the movie look like it is in assured hands and capable of being a fun and satisfying summer blockbuster.