Following a very successful initial opening at only four screens last weekend, Michael Moore's latest documentary Capitalism: A Love Story debuts on more than 1,000 screens across the U.S. this Friday. Moore has also gotten the studio to agree to offer free screenings tonight in select cities for those hardest hit by the financial crisis:
To kick off the national release of Capitalism: A Love Story. I've asked the studio to offer a number of screenings in the nation's hardest hit cities — the ones with the highest unemployment rates and highest foreclosure rates — where those who've lost their jobs or who are in foreclosure (or have already been evicted) may attend my film free of charge. They've agreed, and so tonight (Thursday), the night before our opening day, ten cities will grant you free admission if you have fallen on hard times.... You don't need to bring any "proof" of your situation — just show up — it's the honor system, no questions asked.
A publicity stunt, no doubt, but one definitely in the spirit of the message he is trying to get across.