Ed Burns' new dramedy, Purple Violets, will be the first feature to release directly to iTunes--bypassing the theater, video store, or TV options for its premiere.
Burns is exploring the new iTunes release option because of the challenge he has faced in getting audiences into the theater, saying "My style of filmmaking is dying on the vine."
Purple Violets, which stars Burns, Selma Blair, Debra Messing, and Patrick Wilson, will be available for iTunes download on Nov. 20 for $14.99, and will move to other platforms later.
Source: Variety.