The new poster for Percy Jackson and the Lightning Thief has the young hero Percy hip-deep in water and brandishing a lightning bolt. Not a good idea — unless you just happen to be a demi-god and the son of Poseidon. Then everybody else had better watch out.
This theme is carried over in what's being touted as the "world's first electronic lightning billboard." The movie's stars came out as they turned on the billboard's juice. Logan Lerman (Percy), Kevin McKidd (Poseidon), and Alexandra Daddario (Annabeth, daughter of Athena) were all on hand for autographs and interviews at the event.
Talking with ET, they were all clearly charged up about the movie, and Lerman offered his own summary of what the whole thing is about:
The movie takes place in the modern day. And Greek mythology is real. Basically, Zeus has lost his master lightning bolt, and the world is going to come to an end because there's gonna be this huge war between the gods. Everybody's pointing their fingers at Percy, the son of Poseidon. And he doesn't even know that he is a demi-god, half human, half god. And he goes on this huge journey to try to save his mom, find who the lightning thief really is, and save the world.
Still want more Percy? An Italian website has gotten ahold of a neat set of character banners, including a first look at Daddario as the daughter of Athena and Brandon T. Jackson as the undercover satyr Grover Underwood.