Ricky Gervais's newest comedy, The Invention of Lying, has been hailed by Star Trek's J.J. Abrams as an "important comedy", and to prove it Warner Bros. has unloaded a slew of TV spots.
The comedy, written and directed by Gervais with newcomer Matthew Robinson, depicts a world where no one has the ability to lie, with the exception of Gervais. The movie opens October 2 and stars Gervais, Jennifer Garner, Tina Fey, and Jonah Hill.
Check out just a sampling of the TV spots below:
For even more Lying, watch all the TV spots here.